We received a phone call from one of our partners, Arena Video, with a single request: “This needs to be brand new, never done before.” DAZN wanted a setup design that would elevate this fight — something striking enough to set a new standard for large face-off events ahead of the big night. They called this the “Cauldron”.

A re-imagined, intimate boxing weigh-in concept that needed to be designed to heighten fight-night anticipation, featuring close-up crowd interaction.

We answered that brief with a bold, original concept: a dramatic environment that blends immersive lighting, circular video screen flooring with ramps and tickers, and SFX elements to amplify the fighters’ presence and build anticipation and tension.

The goal was clear: create a visually unforgettable moment that could become the new norm for pre-fight presentations, raising production values and audience expectations for every major card to come.